Abstract
The Research aims at evaluating Quality assurance in the college of Administration and Economics to achieve the demands of higher education quality, which includes teaching staff Quality, the teaching process Quality, Students Quality, Curriculum Quality and, teaching facilities Quality. The research evaluates the effects of these on the quality of perceived service from the students' point of view depending on (SERVQUAL) Scale, which includes Tangibility, dependability, Response, Safety, and Sympathy. A questionnaire was distributed on (51) male and female fourth year students in the collage and data was analyzed via suitable statistical methods. The research concluded that students have positive opinions about the educational process quality despite some drawbacks in quality assurance. The researcher presented some recommendations, the most important one is college concentration on applying the standards of Quality Assurance and to improve them continuously.
