Abstract
The purpose of the current study is to measure the role of customer acumen in adopting new productsrepresented by (emotional commitment, effort, product advantage, product novelty, personal standards, goalorientation, control system, and customer perceived participation) towards a group of sales delegates of mobilephone in Iraq, and the study sample was represented by (175) delegates distributed overCentral Euphrates governorates, which stimulated study to adopt questionnaire tool in order to measure theavailability of customer acumen and adopt new products in the studied sample, as well as strive to achieve resultsthat study seeks The answer is by adopting a set of statistical tools represented by the normal distribution, structuralmodeling equation, Cronbach alpha coefficient, mean, standard deviation, Pearson correlation coefficient by(SPSS.V.25), and regression coefficients that were extracted by the program (AMOS. V.24), this study found astatistically significant correlation and impact relationship between customer acumen and adoption of new products,which contributed to reaching a set of important results for major companies Perhaps most prominent of theseresults will be aimed at studied companies focus on achieving excellence in their products in order to improvecustomer acumen and attract largest possible number of customers, which contributes to improving customer acumenby Adoption a positive relationship with customers and ensuring maintenance of customer satisfaction and loyalty.
