Abstract
ffiliation:University of Al-Qadisiyah Email:
[email protected] Corresponding Author: Mohammed M.H. Al-ArdhyABSTRACT: The Present research aims to shed light on the Effect of quality deployment matrix technology on The quality customer relationship for a sample of board members and workers in the Quality Department, the Production Department, and the Marketing Department in the Rubber Industries Company / Diwaniyah Tire Factory in the city of Diwaniyah. whose strength reached (100) factors were returned (93) for use and analysis, which resulted in a response rate (93%). Thus, the research problem was formulated in (Is there a correlation and impact relationship between the quality deployment matrix technology and the quality of customer relations)The technology variable of the quality deployment matrix includes four main dimensions: product planning, part deployment, process planning and production planning. As for the quality customer relationship variable, it includes Three main dimensions are trust, satisfaction and commitment. The research adopted the questionnaire as a basic measurement tool for data collection that was employed to test the main and subsidiary hypotheses of the study by using a number of statistical methods, most notably (Pearson's simple correlation coefficient,regression analysis, and path analysis, SPSS vr 20 ) The results showed a correlation correlation and effectbetween relationship quality deployment matrix and quality customer relationship. The study reached a set of conclusions, and recommendations the most prominent of which was the results of the research showing a slight decrease in the factory’s tendency to use environmentally friendly machines and machines, and this indicates a decrease or lack of orientation to social responsibility in preserving environmental pollution, so it requires the factory management to abide by social responsibility, Legal, and ethical requirements are imposed on all organizations to preserve the environment because it is the property of all. The research recommends that in order to obtain the full potential of quality deployment matrix Technique It is necessary that the management of the factory, the research community, possess sufficient awareness of its role in protecting the environment, and not harm it, and that it have effective programs to achieve sustainable production and the benefits that accrue to the factory and the environment, based on its legal and moral responsibility.
