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Keywords

strategic clarity
Information-processing Capacity
Variety of Perspectives
Ability to Reach Consensus improvisational behavior.

Abstract

The current study focused on strategic clarity as an independent variable with its dimensions (Information-processing Capacity, Variety of Perspectives , and Ability to Reach Consensus) And its effect on improvisational behaviour as a dependent variable consisting of three dimensions (innovation, proactivity, and risk-taking) to determine the correlation and influence between the two variables.. The study was tested as an analytical study of the opinions of shareholders and investors in private universities and colleges in central and southern Iraq. The sample size was (369). The descriptive analytical method was relied upon in this study. The researchers aimed to investigate five respondents for each paragraph. The research included correlation hypotheses, and the statistical program (Smart PLS) was adopted to analyze the results, and the study concluded that all hypotheses were accepted. The study reached a set of theoretical and applied conclusions, including that the strategic clarity variable helps to raise the level of improvisational behaviour among entrepreneurs who work in colleges in the study community through (Information-processing Capacity , Variety of Perspectives , and Ability to Reach Consensus) to achieve competitive advantage in an environment characterized by change and instability.
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