Abstract
The study aimed to measure the spiritual marketing variable as an independent variable with its dimensions (faith, morality, realism, and humanity) consisting of (16) items, and its effect on purchase intention as a unidimensional dependent variable consisting of (10) items, determining the degree of influence between the two variables. The study was tested on a sample of workers at Al-Kafeel Specialized Hospital affiliated with the Abbasid Shrine in Holy Karbala. The study population reached (600) workers. (338) questionnaires were distributed, and (14) questionnaires that were not suitable for analysis were excluded, leaving (324) questionnaires valid for analysis. The statistician showed that the sample represented 54% of the population, and the researchers aimed to achieve five respondents for each item. The research included correlation hypotheses, and the statistical program (SPSS.V.24) was adopted to analyze the results. The research reached acceptance of all hypotheses. The research reached a set of theoretical and applied conclusions, including that spiritual marketing works to raise the level of purchase intention among patients dealing with the hospital. The ability of employees to possess the ability to adopt (faith, moral, realism, and humanity) to gain customer loyalty.
