Abstract
The current research, aims to shed light on the effect of shared Market-knowledge in creating customer value for a sample of faculty members in the Middle Euphrates region. The sample size was (156). The research problem was represented by the weakness of customer value or some of its contents and dimensions in the sample studied. The research problem was formulated with a main question that states (what is the role of Market-knowledge in creating customer value). The Market-knowledge variable includes three main dimensions: (customer knowledge, competitor knowledge, and market research). As for the customer value creation variable, it included four dimensions: (time value, mental perceived value, emotional value, and monetary value). For the purpose of achieving the research objectives, the descriptive analytical method and the questionnaire were relied upon to collect data related to the research variables, and then analyzed using some statistical methods such as (arith,metic, mean, standard, deviation, and Pearson correlation coefficient), and the statistical program (SPSS.V24) was also used C (Amos.V24) to know the customer and a set of results were reached, most notably the existence of a correlation and a statistically significant effect to remove Market-knowledge in creating customer value.
