Abstract
This research aimed to design a competency model for green marketing managers. The research was applied in terms of purpose and exploratory in terms of method, which was used for snowball sampling. Experts in this field were interviewed in the form of semi-structured interviews, and the desired themes were extracted. The results of the analysis show that among the dimensions of green marketing managers’ competencies, respectively, the “green knowledge” (0.1512), “green networking (0.1464), “green skill (0.1463), the “green ability (0.1425), the “green attitude (0.1416), the “green behavior (0.1378), the “green awareness (0. 0.1340) are from the most to the least important.
