Abstract
The primary goal of the research is to examine how to effectively communicate the quality function and highlight how it contributes to increasing product value and gaining a competitive edge in a way that is both appropriate for the demands of the modern business world and appropriate for the state of the Iraqi business environment at the moment. This year was chosen because it is more reflective of the factory's present situation than previous years, as well as the factory's vulnerability to the issue of depreciation. The men's clothing factory in Najaf was applied to the men's suit product for the fiscal year ending on 31/12/2022. The research came to several conclusions, the most significant of which was that there is a possibility of applying the technology of deploying the quality function in light of the strategic approach to cost management in order to improve the value of the product in terms of improving its functional entitlements and reducing its costs, and this application helps to achieve competitive advantage by improving the indicators of cost, quality, time, flexibility, creativity, or innovation. Products and not achieving competitive advantage this year when compared with competing products to improve customer satisfaction and competitive advantage through the entire product development process, allowing economic units to provide high-quality products.
