Abstract
The current research aims to illustrate the relationship between environmentally friendly innovation and environmental sustainability. The research hypothesizes that environmentally friendly innovation contributes to achieving environmental sustainability. To test the research hypotheses, the researchers distributed 300 questionnaires to employees at Al-Etihad Food Industries Co. Ltd. A total of 292 questionnaires were received, of which 272 were valid for analysis. The advanced statistical program Smart PLS was used for the analysis. The research reached several conclusions, the most important of which is that environmentally friendly innovation significantly affects the achievement of environmental sustainability. The research provided several recommendations, the most important of which is that organizations, institutions, and all stakeholders should promote environmentally friendly innovation to advance the achievement of environmental sustainability.
