Abstract
The research focused on brand ownership rights as an independent variable with its dimensions (brand awareness, brand loyalty, brand association and brand image) and the company's reputation as a dependent variable with its dimensions (quality of company products, quality of company services, company leadership, corporate social responsibility, corporate governance) To determine the relationship between the property rights of the trademark and the reputation of the company, the research was tested in the Kufa Cement Factory, and the study population reached (1132) workers, and (287) questionnaires were distributed, and 41 invalid questionnaires were excluded, leaving 246 questionnaires actually used by statistical analysis, and the percentage of sample representation was 25% of society. The researchers aimed to achieve five respondents for each paragraph. The research included the hypotheses of the correlation relationship, and the statistical program (SPSS.V.24) was adopted to analyze the results, and the research reached the acceptance of all hypotheses. Distinguished among individuals in different fields and achieving methods of influencing others through (product quality, service quality, corporate social responsibility, leadership, governance) and that increasing brand ownership rights leads to improving the company's reputation, and this indicates the consistency and harmony of the relationship between brand ownership rights and company reputation.
