Abstract
The study sought to search for the effect of the reverse marketing strategy with its dimensions (price increase, counter-advertising, distribution, reducing product quality), on repurchase intentions with its dimensions (perceived benefit, perceived ease of use, trend towards use), in bodybuilding centers in AlQadisiyah Governorate, The problem of the study was represented in the main question (what is the effect of the reverse marketing strategy on the intentions of repurchase), and the study sample included the users of nutritional supplements in the centers, and the questionnaire was used to collect data, as (386) responses were obtained from users of nutritional supplements in the centers. Bodybuilding in Qadisiyah Governorate, using the random sampling method in Qadisiyah Governorate, and the descriptive analytical approach was adopted in the study, and then the data was analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, simple and multiple regression coefficient) and to test the scale was employed (Alpha Cronbach, factor analysis), and the results were reached using the statistical program such as (SPSS.V.27) and the program (Amos.V.26), as the results of the study confirmed There is an effect of the reverse marketing strategy on repurchase intentions..
